I have been writing my blog now for about 4 years and it's something that has become such an integral part of my photography business. Who knew there was so much to say?! :) My blog is a space where I can share my couple's stories and their photos. It is where I can post photography tips and business advice. Annnd it's the place where I can share more about me and my life. The inspiration, the memories, my family, my day to day, and all of the random things in between. Liiiiike what I burned for dinner the night before. :) To me, it's a public journal of sorts.
I often get asked how I am able to manage and keep up with writing my blog consistently. While I just love writing it, it definitely can become a little tricky when my schedule gets super busy, which is often. However there are three things that have really helped me maintain my blog. Hope these three quick tips are helpful for someone else that might be struggling with blogging consistently!
Schedule topics & writing time.
Trying to sit down and write a blog post "on demand" on the morning I want to share a post for me is, let's face it, essentially impossible. I will grab my coffee and sit and stare and at the blinking cursor on my computer screen as I try and think of something to write about on the spot. Not the most efficient use of my morning. So instead what I try to do is schedule my blog post topics in a monthly calendar at the beginning of each month - a great tip I picked up from Katelyn James! This way days before I will know what I will be blogging about on a specific day.
I will then "book" time in my daily schedule, usually the day or two before the post is scheduled to be on the blog, to sit down and write the post in a well thought out manner. So for example, if I am shooting a wedding on Saturday, I know that the following Thursday the blog post will be of their wedding. I will then schedule time on Wednesday to write and put together the post.
Now that being said, very often something will happen or come up that will prompt me to write about something specific... This could be anything from a conversation with my Nana that prompts me to write a specific post the next day to finding out one of my couples weddings is going to be featured on a wedding blog. I do want my blog to be a real time and honest reflection of what is currently going on in my life. So the calendar is totally flexible, allowing for me to move topics around in the monthly calendar and write accordingly.
Running list of topics.
I recently had someone ask me if I ever run out of things to write about on my blog. Maybe I just have the gift of gab, but my answer is always the same - nope! :) Gosh, there are so many amazing stories to be told, inspiration to share, and photos to post. But again, I have found it is a lot harder to just think of something on the spot to write about the morning I am going to be posting to the blog. What I have found to be super helpful is keeping a running list of things I want to write about. I have one list on my desk and one on in the notes of my phone. So whether it's a FAQ from photographers or something that inspires me while out running errands, I will jot it down so that I remember to write about it. This way, when I am creating my blogging calendar each month, I will already have a bunch of topics that I can schedule in.
Part of my daily routine.
Blogging (writing, crafting, & posting entries) is something that has become part of my daily routine. If it was something that I did here and there whenever I have time, chances are I would forget or put it off. until recently, I would post a new blog entry every day Monday through Friday. And I would publish each day's post no later then 10am in the morning. I say was
because now that sweet baby Greyson is here, things with the business have had to shift a little bit. For now, I blog three days a week (Mon, Wed, Fri) still before 10am. This way I have a little bit more time to focus and spend with our son. :) Just like checking my email, I know blogging is part of my daily routine and an important part of my business. So just like scheduling time to answer emails each day, I schedule time in my daily schedule and monthly calendar for blogging, keeping me disciplined in carving out time to write and post.