Viewing Category: Photography   |   View all recent posts   |   Home Page
Jan

Q&A: What Should I Share On My Blog?

I think anyone who has a blog has probably asked or wondered about these questions at some point... I know I certainly have! What should I share on my blog? Are there things I should or shouldn't share? How do I know if I am sharing too much? These are such great questions and important things to think about. 
 
There is no clear answer, but what IS clear is that there is no right or wrong answer! :) Here are three things to ask yourself as you think about these questions and write for your blog: 
 
What are you using your blog for. Whether you are a photographer or another small business owner or just have a blog for personal use, it's important to identify what the purpose of your blog is. Is it the space that you showcase your recent photography work? Is it an educational tool where you post information and content to help others? Are you using it to share more about yourself and your story to inspire and encourage others? Knowing what you are using your blog for will have shape the kinds of content you will post on it. And this purpose will help you filter through the things you will/will not share in that space. 
 
I primarily use my blog as a tool for people to get more about me and my photography. This is why I share on my blog about my son and husband, failed cooking attempts, the last wedding we captured, frequently asked questions from other photographers and tips/tricks to shooting. I aim for a balance between posting personal, business, and educational content but let whatever I have going on in my life help determine the frequency of each. For example, when we are in the thick of wedding season, I post more weddings and share more of my couple's love stories. 
 
Once it's out there, it's out there. I know you already know this and have probably heard this a thousand times when it comes to the internet and social media, but it's worth repeating and reminding ourselves! I think when we write posts for our blogs, especially ones that are maybe more on the personal side, we forget that once we post them people will actually see and read them. After all, that's what we hope for! Maybe its five people, maybe it's five thousand. Just know that when it's out there it's out there for people to see, so deciding on boundaries and thinking about what you want to share is important.  
 
Before I publish each post on my blog I do what I like to call the "Super Bowl test." It's not as cool and action packed as it sounds, but it helps me! I ask myself, would I be willing to stand in the center of the field at the Super Bowl before BeyoncĂ© performs at half time, with the stands filled and it being broadcasted live on TV to the thousands at home watching for the game or just the commercials (I am a self-proclaimed commercial watcher) and say out loud to everyone what I just wrote. Would I be willing to share with thousands of strangers and also people I know what I am about to post? Am I comfortable with sharing with everyone what I wrote? Only if the answer is "yes" do I publish the blog post. If I'm not sure or think I probably wouldn't, I revise the post or decide not to post it. That's my super not-so-fancy gut test. Now this isn't to say I am not vulnerable in sharing things, but it's worth asking myself this gut check question each time. 
 
Setting boundaries. Thinking about and deciding on boundaries around what you share on your blog is really important. You may decide that you will have very few if any boundaries. Or on the other hand, you may decide you will have clear conservative boundaries and will just post photos from your weddings/shoots. Maybe you choose not to post any photos of your children and family, maybe you do. Maybe you decide not to most any posts about your personal life, but just share educational content. Whatever you decide, know that there is no right or wrong answer. You should decide what you are comfortable with sharing and what works best for you and the objectives you have for your blog. And you can change your boundaries if you choose, just know like I said above that once it's out there, it's out there! For me, I decided a long ago to share my photography, educational content, as well as personal posts. There are some things I choose not to go into great detail about and keep more private, just as many of us do in our lives, but do share things about myself and my life as a way for people to get to know me better!

Add a Comment
Share This   // Email Facebook Twitter   //
View More Like This
Jan

Survival Tips for Mom-tographers

Going from "Business Owner" to "Mom AND Business Owner" was definitely a huge transition for me. It was uncharted territory and I quickly found out what worked and what didn't. I listened to the tips and advice I was given by business owner moms I really respected and made adjustments to find a new balance.  
 
I am so excited to be part of a mom blog series by my sweet friend, amazing business owner and awesome mom Jody Gray. Today I along with some other incredible moms in the industry, are sharing our top survival tips for Mom-tographers! So if you find yourself making the transition to Business Owner AND Mom/Dad or will someday, be sure to check out the post by CLICKING HERE!

Add a Comment
Share This   // Email Facebook Twitter   //
View More Like This
Jan

The Thing About Goals

With the start of the New Year, most people are doing the same thing: taking down holiday decorations, regretting how many cookies they ate over the past month and making resolutions for 2015. Well at least that's what I have been doing. And part of people making resolutions involves setting goals. Goals to lose 10 lbs, travel to Europe, book x number of weddings for the year, change jobs, start a hobby. But the funny thing is is that most people don't achieve their goals for the very same two reasons. Yup, two reasons. Every.single.year.  
 
Okay, the first one. Brace yourself for some mind exploding information... Are you sitting down? Goals you never set for yourself will most likely not happen. MIND BLOWN. Okay so maybe not the most earth shattering news, but one so many of us forget. Including me. I so easily fail to remember this simply truth sometimes. And by "setting goals," I don't mean just having a loose idea of what you think your goals might be in your head either. I mean, sitting down and writing out your specific goals for the year. Remember to not leave out the ones you think you won't achieve. The point of setting goals isn't just to have a list that you are 100% confident in achieving without a doubt just so you can feel a sense of accomplishment at the end of the year. If none of your goals scare you, stretch you, and make you question if you can achieve them, you aren't dreaming big enough. Don't let 2016 roll around find you realizing you didn't achieve any of the goals that you never had.  
 
The second reason why most folks don't achieve their goals year after year? Well, the beautifully reliable thing about most goals is that they require ACTION to be achieved. You write them down in your best cursive on the pages of a pretty journal (<-- totally guilt of this every year including this one). You put a stake in the ground and decide on that list of goals. But the truth of the matter is, when we write down our goals and do nothing, you know what usually happens? You guessed it - NOTHING! The goals sit there on the pages of that journal and go nowhere - that's simply as far as they get. I'm a huge fan of identifying and writing down specific goals, but it's what comes after that truly breaths life into them and makes them happen. It's the purposeful hustle. It's the intentional steps you take that bring you closer to checking that goal off your list. One thing that has helped Chris and I is to take each one of our goals and list out five actionable steps for each with dates in which to complete them by. We then refer back to these goals and steps through out the year to check on our progress, revise goals, add more steps, etc.  
 
Because I mean, lets be honest, when is the last time someone rang your doorbell and was like "Oh hey, I was just driving by and decided to stop at your house to let you know that all those goals you wrote down that you wanted to achieve... well, POOF! Here they are! You are 10lbs skinner, just went to Europe and back and if you check your calendar your wedding season is fully booked. I mean, right?! That hasn't ever happened to me anyway. My goals have been achieved by identifying them and taking ACTION. Whether they are small baby steps or large leaps in the direction of your goals, I encourage you this New Year to remember to DO something about your goals. GO after them. MAKE them become a reality by WORKING towards them. Don't let their existence just be in that journal but let your goals be things that have become your reality and things you can check off at the end of 2015!
This is one of my favorite quotes from the inspirational Lara Casey... I keep this hanging in my studio all year long as a great reminder! :)

Add a Comment  (2)
Share This   // Email Facebook Twitter   //
View More Like This
Jan

2015 Mentoring Sessions

You have a fire in your belly that burns with an untamed eagerness. You want to make this photography dream happen more then anything. Truth be told, you wake up thinking about it and go to sleep dreaming about it. You want to make what you think it could be a reality here and now. Photography is your passion, and you want your photography dreams to take flight and grow! Can I get an amen?! 
 
We get it. You feel like there is so much you need to learn and do... And you don't know what you don't know. You are overwhelmed and aren't sure which step to take to move in the right direction. And so, like so many others, you do nothing. Your photography business never comes to life or the photography business you have doesn't prosper in the way you know it could. 
 
We have been there. We have been at the very beginning, not knowing exactly what to do next. We have been there with a business we were eager to grow more. We know what that's like. And we also know what it's like to build a strong business foundation from the beginning and see amazing growth. That is why we are so passionate about helping other photographers on their quest to start a new or grow an existing photography business. We believe in tough love, practical guidance and clear actionable steps forward. And that is what is at the heart of our one-on-one mentoring sessions. 
 
Below are the details for this year's mentoring program along with some FAQS! Please note we are offering ten one-on-one mentoring sessions and will be booking on a first come first serve basis! So if you are interested in booking your session, please email us at ashley@ashleytheresephotography.com or through our contact page. 
 







Add a Comment  (1)
Share This   // Email Facebook Twitter   //
View More Like This
Dec

Whats Coming in 2015

We have so many big and exciting things in the works for 2015 and I can't wait to spill the beans on all of it! We have been busy bees over here working on some exciting projects that have had me waking up way before my alarm each morning because I am THAT excited. I am such a total lame-o sometimes! :) Some of it will be kept under wraps until next year however I wanted to share some of what's coming! 
 
Chris and I are passionate about helping photographers strengthen and grow their business and pursue their dream. Chris and I mentored some truly incredible and determined photographers this past year. Seeing how they used the tools and insight to change and grow their businesses was so inspiring. We are BEYOND excited for our 2015 Mentoring Program to launch in January. We will only be offering mentoring to only a limited number of photographers so if you are interested, contact us to be sent the details when it launches!

For the past few years, Chris and I have hosted our annual Beginnings Workshop with the focus on creating strong business foundations. It is so important to have a strong business foundation whether you have been in business for 10 years or if you are just starting out. The workshop intensive includes discussions around developing an actionable business plan, creating powerful client relationships, strong branding, posing, shooting tips and trick, workflow and many other important aspects of a strong business. We are so pumped to be hosting a new workshop later this spring, which will be different then ones we have offered previously. Details will be shared next month here on the blog and seats will be limited so keep an eye out for when registration opens!




Our blogsite is getting a major facelift! We have been working with some incredible folks over the past few months to make some awesome changes and create new content for our site! I am so excited for this and can't wait for the relaunch! More to come soon!

And last but certainly not least... This year was one of the best ones yet and we were blessed with one of the most amazing gifts - our son Greyson. Now that we have wrapped up this year's wedding season and things are slowing down a bit, I will be taking the next 6 weeks to recharge, relax, and spend more time with our little guy. Not much will change other then I will be blogging a little less during this time through January. I am hoping to post to the blog every Tuesday and Thursday! :)

Add a Comment  (2)
Share This   // Email Facebook Twitter   //
View More Like This
// 1 of 14 //